The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world. .
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Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.Great branding shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product or service is right for them. Branding communicates all of that through color, shape and other design elements.
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