The API monetizes the Facebook-owned WhatsApp, and facilitates easier communication between businesses and customers. The WhatsApp Business API allows businesses to respond to customers on the platform for free for up to 24 hours, charging a fixed fee for each message.
Overview of WhatsApp API:
The WhatsApp Business API client offers many of the features provided by the WhatsApp applications you already know from Android, iOS, and Web. The difference is that this application can be deployed on a server, providing a local API that allows you to programmatically send and receive messages and integrate this workflow with your own systems
Benefits of using WhatsAPP API:
Using the WhatsApp Business API helps companies engage customers from one-way notifications like appointment reminders, shipping alerts, payment notifications, verification codes, and boarding passes, to two-way customer support conversations and surveys.
How it Works:
Business Account:
The first step for businesses to communicate with customers on WhatsApp is to create a Whatsapp Business account and set up a line of credit This business account will allow people to easily identify your business and find out more information such as your address, hours of operation, website, and description. Through your account in the whatsapp you will have the ability to create message templates for sending notifications to customers at scale.
Messaging:
WhatsApp message templates and media message templates are specific message formats that businesses use to send out notifications or customer care messages to people that have opted in to notifications. Messages can include appointment reminders, shipping information, issue resolution and payment updates. These are the preferred methods of reaching customers.
Chatbots:
Automate conversations with your customers to progress them in the sales funnel, increase online bookings, manage their transactions, and provide timely responses to their queries. chatbot is an artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging in whatsapp.
Reasons to use WhatsApp API:
This is exactly why businesses are looking forward to using this completely new and more personalized way of reaching out to their customers. Through WhatsApp API , businesses can now create unique experiences for their customers and effectively engage them. With high levels of competition across all industries on one side and instant messaging apps frequently used by customers on the other, it is time businesses change their communication strategies.
Here are six reasons why WhatsApp Business API is what you need to connect with customers and gain competitive advantage:
1.Interactive Communication
2.Stronger customer relations
3.Secure platform
4.Connect with customers their way
5.Global Reach
6.Facilitating two-way communication
1.Interactive Communication
Businesses can enhance their messaging with seven different types of additions. These seven supported formats of the message include the following:
Texts
Audios
Images
Contacts
Location
Documents
2.Stronger customer relations
Every Business using WhatsApp as a medium of communication will need to create a unique business profile. This profile will enable them to provide company details such as email, phone number, website/ social media URLs, and more. With such details, businesses can gain the element of trust from their customers, thus enhancing customer loyalty and fostering long-term relationships.
3.Secure platform
These ‘business profiles’ will be unique to each company and only be made after WhatsApp has verified your business accounts. Moreover, with end-to-end encryption and two-factor authentication (2FA), both businesses and customers are safeguarded.This level of security also means that you will never face bad publicity or be accused of any misconduct because no one else can use your company name to exploit customers. As a result, customers trust you more.
4.Connect with customers their way :
With tons of social media platforms and messaging apps, the last thing customers want is to add a new channel to their list, to allow business communication. Using a customer-preferred channel, like WhatsApp, you can interact with your customers at their convenience. This makes them more likely to see your message, read the content, and further interact with your Business.
5.Global Reach:
You no longer need to use a different communication channel to communicate with customers from different regions. A global messaging application like WhatsApp, which is free for users and has a high global penetration rate, is all you need! Technological advancements and the rise of smartphone usage in Latin America, Asia, Europe, and Africa have further accelerated the growth and popularity of WhatsApp. Therefore, with this universally used platform, businesses don’t have to think twice about their communication strategies while tapping into new markets.
6.Facilitating two-way communication:
Through WhatsApp Businesses API, companies and customers can directly interact with each other. With detailed information available on the internet, customers are more aware of products/services than ever before. Customers now want to reach out to businesses and have genuine conversations. This is very different from trying to communicate with your customers by sending one-way messages or allowing them to call customer support and reach a company representative after a long wait in the queue. With WhatsApp’s two-way messaging, you can have real conversations. With delivery tracking, payment confirmations, contact details, etc., you can keep your customers updated and provide them with all the information they need before they ask you.
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